At Cháo, data protection and confidentiality are high priorities. We recognize that you may have concerns regarding the collection, use, and disclosure of your personally identifiable information. Therefore, Cháo is committed to protecting and respecting your privacy.

This Privacy Policy sets out clear guidelines for how Cháo processes your personal data in connection with our website and services, and your rights in relation to it. Further, we explain how we use the personal data that you leave and/or provide when visiting our website and use the various services on the website. This Privacy Policy does not describe information collection practices on other websites, including those linked to or from this website nor any other companies or persons associated with our services.

By submitting personal data through our website or services, you agree to the terms of this privacy policy and you expressly consent to the collection, use and disclosure of your personal data in accordance with this privacy policy.

Cháo takes responsibility for the processing of your personal data. Please refer to the section at the end of this policy for our contact and legal information.

Section 1 – Children’s Privacy Issues

This website is intended for use by individuals aged 13 and over. We do not knowingly collect personal information about children. If you are under the age of 13, please do not use this website.

Section 2 – Collection Of Personal Data

You will always be informed about the collection of your personal data. The personal data collected by us may include: your name, your email address, and similar identification data, information about an online purchase and about your navigation on the website.

With the submission of your data, it will always be stated whether the submission is voluntary or necessary for completing the desired action, such as the completion of a transaction in our web shop.

Your personal data is collected in one or several of the below cases:

• When you buy goods online at www.chaolingerie.com/
• When you sign up for our newsletter
• When you create an account at www.chaolingerie.com/

If you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. This way your information is already stored when you shop at us, and you will not receive the same marketing material from Cháo more than once.

Section 3 – Use Of Personal Data

Personal data is used in connection with:

• Order completions and handling of orders
• Customer service support
• Management of user accounts
• Overview of purchase history
• Measuring and improving our services
• Newsletter sign-ups
• Personalized advertising and marketing

Please note, that we will only use your personal data to send marketing material if you prior have given your explicit consent, unless legislation allows us to contact you without your prior consent.

We keep statistics about which areas of the website our users visit and which products the users prefer. This data does not contain personal data. Knowledge about your use of the website is gained with help from the collected data. This information is used to improve the experience on the website. Further we use the data to navigate you to the correct website domain based on your location and preferences. Furthermore, we collect information about what products our users, as a unit, prefers. This information is also used to improve the website. We do not sell or otherwise disclose information about how you navigate and use our website. We do not sell or disclose information about your purchase history to third party.

Section 4 – Transfer To Other Data Controllers

In general, we do not transfer your personal data to a third party without your consent. Under specific circumstances and with reference to legislation, it might be necessary to transfer information to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud.

In the case of a re-organization, full or partial sale of the company, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.

Section 5 – Disclosure To Data Processors

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Section 6 – Deletion Of Personal Data

We will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section 4. However, the data may be processed and stored for a longer period in anonymized form. No personal data will be kept for more than 1 year.

Section 7 – Cookies

Cookies are small files that are stored on your device (computer, tablet, phone, etc.) when you visit a website. Cháo websites also use cookies, which allows us to set user preferences, among other things, store and collect static data. Because we want to guarantee your privacy improving and offer you optimal ease of use, we think it is important to inform you why we use cookies and for what purposes. There are also other techniques that allow data collection and transfer, such as JavaScript and Web Beacons. These techniques and cookies are used today on almost all modern websites.

Our websites use their own cookies.

Cháo owns the following websites and/or (sub)domains on which cookies can be active:

• www.chaolingerie.com/

Here you will find an overview of the cookies that can be used on our websites. Below are the cookies necessary for the functioning of the website:

The cookies for reporting and analytics:

If you want to avoid cooking being stored on your device, you can change your browser settings. You can also delete already stored cookies. For more information, please consult the help function of your browser.

Cháo expressly reserves the right to change this Cookie Policy at any time, without prior notification.

Section 8 – Security

We have implemented security measures to ensure that our internal procedures meet our high-security policy standards. Accordingly, we strive to protect the quality and integrity of your personal data and reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration.

Section 9 – Your Rights

You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased, or blocked. Moreover, you have the right to receive information about yourself that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

Section 10 – Withdrawal Of Consent

You may, at any time, withdraw any consent you have given and we will delete your personal data unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at [email protected].

Section 11 – Links To Other Websites

Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners’ policies on the protection of personal data and other relevant policies.

Section 12 – Changes To This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. If you do not wish to permit changes in our use of your personal data, you must notify us that you wish to deactivate your account with us. Continued use of our site or service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.