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The Cháo logo combines two elements: mountains and water, drawing inspiration from traditional Chinese understandings of sexuality and reverence for nature. In the ancient text Da Dai Li from the pre-Qin era, it is written: “Hills represent male, valleys represent female.” At the time, people believed that mountains and valleys, like humans, were imbued with […]

What would the adult industry look like if it had always been designed from a woman’s perspective? When you search for vibrators, what do you see? Exaggerated, hyper-realistic shapes or uninspired minimalist designs. And lingerie? Often styles that use exposure and seduction as their primary allure. These mainstream aesthetics largely cater to singular, stereotyped narratives, […]